英语演讲(课堂PPT).ppt

Speaking to Persuade -- ethos, pathos, logos;He that cannot reason is a fool. He that will not is a bigot. He that dare not is a slave. - Andrew Carnegie;Purposes to serve in public speaking Speaking to persuade - persuasion - Definition - Target audience - 3 types of issue in persuasion - 3 channels to persuade your audience - rhetoric [definition and modes of persuasion] ;What is persuasion? How do you sum up the psychology of persuasion? Who are the target audience of a persuasive speech? What is rhetoric about? ; Speaking to Inform; Speaking to Persuade; Speaking to Fit in Special Occasions.; Speaking to Inform; Speaking to Persuade; Speaking to Fit in Special Occasions.;Persuasion: The process of creating, reinforcing, changing peoples beliefs or actions. -- Lucas (2010: 193); A mental give-and-take between speaker and listener. -- Lucas (2010: 195) ;The portion of audience that the speaker most wants to persuade. ;3 Types of Issue in Persuasion;Appeal to ethos; Appeal to logos; Appeal to pathos. ;Perception of a speaker’s competence and character: Explain competence Establish common ground Speak expressively with conviction Follow ethical norms and values ;Use emotional language Develop vivid examples Speak with sincerity and conviction ; Evidence reasoning ;Make your point clear in the very beginning. Be enthusiastic with your proposal. Give supports to your point. Classify your ideas by giving signposts. ;About Rhetoric;Gorgias (c. 485 – c. 380 BC), Greek sophist, pre-socratic philosopher and rhetorician. Socrates (c. 469 BC – 399 BC), classical Greek Athenian philosopher. Aristotle (384 BC – 322 BC), Greek philosopher and polymath, a student of Plato and teacher of Alexander the Great. ; Dialogue between Gorgias and Socra