传立中国媒体市场分析.pptxVIP

Media in China ;Market Size;Media At a Glance;Media Development Process;Buyers;Media Development;Annual %;More Rounded Research Information;About Media Expenditure…;Advertising spend experienced a robust growth; 2003 Top Ten Section National;2003 Top Ten Super Brands;About media Scenario - by media...;;Media Consumption Habits;TV;TV Coverage by Market/Yesterday;TV - Basic statistics;Viewing Behaviour ;Shanghai;Beijing;Guangzhou;Watching TV - the key leisure activities;;The National Channels;Extent of coverage;;;;;;;One city represents one TV market, therefore, there are 660+ TV markets acros