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There are three steps to making an IBM presentation:???
Plan It offers advice on organizing your message, sharpening your focus on what
you want to say, and arranging it in a manner that audiences can follow.
Prepare It is a resource for constructing graphic support materials in Freelance
Graphics (PowerPoint is also supported). You will find instructions on how to
include elements such as text, charts and graphs in a style that will be
consistent to all our audiences - an IBM look, in much the same way that our
advertising and marketing materials have a distinct appearance.
Present It offers tips on how to deliver what youve prepared effectively to
an audience. Presentations are not about showing a series of slides; they are
about you, communicating a message, with visual elements in a supporting role.
Where to begin
Heres what you do first: Stop. Take some In her book Secrets of
time. As Thomas Watson Sr. used to advise, Power Presentations , Micki
famously: Think. Holliday suggests answering
the following questions as a
first start to organizing
You are about to mount an argument. What do your presentation:
you need? Dont succumb to the temptation of
collecting every apparently relevant item
? What does the audience need
into a jumble and then trying to reshuffle
to know?
them into a coherent order. (Jim has a nice
chart on this, and Lisa has some good market ? What does the audience want
data, Ill get those.) Thats the flawed to know?
technique behind many of the more overblown,
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