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Relevance Business Strategy Employee Communication Shareholder Communication Awareness Attitudinal Rating Individuals 第三十页，共32页。 Price Decision Maker Access Telesales Center Customer Communication Product Repeat Purchase Taste Free Trial 第三十一页，共32页。 The Convergence ofB R A N D I N G Consumer Financial 第三十二页，共32页。 Good morning/afternoon. What I am going to talk about today is the covergence of consumer and financial brands . . . a Silicon Valley perspective on branding, and how we believe the Internet revolution brought about a revolution in the worlds financial markets, which has forever changed how marketers develop and evolve brands.For about two years, the financial dimension of brands has pushed its way to the front. Today the consumer dimension is fighting back, and both are intertwined. By way of background, Alexander Ogilvy is one of the leading PR firms focused on so-called New Economy technology businesses, and for about two years now, have been a part of Ogilvy PR Worldwide. I myself run our operations in the Western US, including San Francisco and Silicon Valley. At Ogilvy PR, we have offices all over the world. Increasingly, we are seeing our business track the shifts in global financial and consumer markets. There are a number of clients you may recognize here. Our most recent and timely example is the work we have done with AsiaInfo, with our San Francisco and Beijing offices working together on the Public Relations and Investor Relations to support AsiaInfo’s successful NASDAQ IPO. Many of you are familiar with Ogilvy PR in Hong Kong and throughout the region and may have even heard of Alexander Ogilvy. When we work together on clients such as Asia Info, we bring a very distinct value proposition - the combination of an Asian Powerhouse with a Silicon Valley insider. What this means for clients is a deep, expansive understanding of global brands. Let’s talk for a few minutes about the revolution in public financial markets