大学生对华为手机使用满意度调研报告.docVIP

. . . .word. 大学生对华为手机的使用满意度调研报告 摘要 据市场研究公司IDC公布的数据显示，华为成为全球第三大智能手机制造商，同时华为本身也是世界上最大的电信设备制造商。中国是世界上最大的智能手机市场，2015年华为手机以13.57%的高份额占有率，成为中国市场销量第一，这也是华为手机在中国市场上首次在销量上超过苹果等跨国品牌，这标志着华为手机已经在中国市场完胜三星。在当今时代，大学生是手机市场的一个重要局部，为了解大学生购置手机时的消费态度、以及大学生对民族品牌华为的使用满意度，我们以职业技术学院的学生群体为目标群体进展了相关的市场调研。 关键词：华为手机 大学生 使用满意度 . . . .word. A survey report on the use of College Students use of HUAWEI mobile phones Summary Author:shangxueyan Tutor:kongfei From a global point of view, as the worlds largest teles equipment maker, according to data released by the world famous international data pany, Huawei has bee the third-largest smartphone maker in the world. While China is the worlds largest market for smartphones, 2015 Huawei mobile phone with a high share of 13.57% share, bee the Chinese market sales of the first, which is Huaweis mobile phone in the Chinese market first in sales over multinational brands such as apple, Huawei mobile phone has been in the Chinese market after blasting Samsung. In the modern era, college students are an important part of the mobile phone market, for college students to understand the purchase of mobile phone consumer attitudes, as well as the university student of national brand Huaweis satisfaction with, we in Xinxiang vocational and technical college students as the target group were related market research. Key words:HUAWEI mobile phone College student Use satisfaction . . . .word. 目 录 TOC \o 1-2 \u 摘要 1 绪论 1 第一章 问卷设计 2 〔一〕 调查大学生消费者的性别、年龄及日常消费情况 2 〔二〕 调查影响大学生消费者购置手机的因素 2 〔三〕 调查使用过华为手机的大学生对华为