海南旅游业发展现状及愿景分析3353.docxVIP

海南旅游业发展现状及愿景分析3353 海南旅游业发展现状及愿景分析3353 海南旅游业发展现状及愿景分析3353 摘 要 海南作为我国最大的经济特区和独一的热带岛屿省份， 是我国八大要点旅行区之一。旅行业成为海南最具优势、最具特点、最具潜力和竞争力的支柱家产。其 快速发展的旅行业却也存在着许多的问题， 传统的旅行开发模式已难以适应现代市场发展要求，也缺少国际竞争力。 经过解析，海南旅行业发展存在的问题主要有环境保护意识淡漠、 服务水平较低、政府看管不到位、 旅行因素单调、 国际化不足、旅行业服务信息化不健全、整体配套不够完美等，这些是目前海南旅行业发展所需要解决且一定解决的问 题。要想实现海南旅行的长远健康可连续发展， 就一定解决旅行业现状中存在的诸多问题，从政府、公司、个人等各个层面综合进行改变、完美、看管等。 作为海南旅行资源中最重要的自然资源， 缺少保护，没有真实做到生态旅行。生态旅行不不过是一个口号， 一个吸引客源的噱头， 而是一个实实在在需要用于改良生态环境， 保护自然资源的行为。 经过改变传统的旅行模式， 多元化规划发展，打造一个真实生态、绿色、安全的旅行胜地。 要点词： 海南，旅行业，发显现状，生态 The present situation and Prospect of tourism in Hainan Abstract Hainan as Chinas largest special economic zone and the only tropical island province, is one of the key tourist area of Chinas eight. Tourism has become a pillar industry in Hainan, the most advantage of the most characteristic, the most potential and competitiveness. The rapid development of the tourism industry but also has many problems, the traditional tourism development model has been difficult to adapt to the modern market development, lack of international competitiveness. Through the analysis of the development of Hainan tourism industry, the main problems are the environmental protection consciousness, low level of service, government regulation is not in place, lack of international tourism elements, single tourism information service is not perfect, the overall matching is not perfect, which is currently the Hainan tourism development and the need to solve the problem that must be solved. To achieve a sustainable long-term and healthy development of Hainans tourism, we must solve the problems of the tourism industry in the present situation, from the government, enterprises and individuals in all aspects of the comprehensive change, perfect supervision etc.. As the most important tourism resources in Hainans natural resources, lack of protection, there is no truly eco tourism. Eco tourism is not just a slogan, a gimmick to attract tourists, but a real need for the improvement of the ec