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Contents
Welcome 03 Kantar BrandZTM Top 50 05 Category Deep Dive
Analysis and Insights
Chinese brands stay the course 06 Navigate to the future 74
Doreen Wang
Kantar Greater China President, Global Chair of BrandZTM Top five insights 53 Mobile gaming: aiming for star quality 76
A looking glass into the future 08 Content apps: leveraging mature business models 80
Annabel Lin to succeed in new markets
Managing Director of Greater China Solution Specialists
and APAC International Growth Team, Google 04 Emerging Markets Online fast fashion: users come first 86
Beckon Consumer electronics: going from providing 90
product to empowering people
01 Winning in Gaining an edge in emerging markets 62
the New Phase By the numbers
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