战略管理：概念与案例（原书第12版）教学课件hill_ppt_12e_ch10.pptx

Chapter 10Corporate-Level Strategy: Related and Unrelated Diversificationlearning objectivesDifferentiate between multibusiness models based on related and unrelated diversification.Explain the five primary ways in which diversification can increase company profitability.Discuss the conditions that lead managers to pursue related diversification versus unrelated diversification and explain why some companies pursue both strategies.learning objectivesDescribe the three methods companies use to enter new industries—internal new venturing, acquisitions, and joint ventures—and discuss the advantages and disadvantages associated with each of these methods.DiversificationWays in which profitability can be increasedTransfer competencies between business units in different industriesLeverage competencies to create business units in new industriesShare resources between business units to realize synergies or economies of scopeUse product bundlingUtilize general organizational competencies that increase the performanceTransferring CompetenciesTaking a distinctive competency developed by a business unit in one industry and implanting it in a business unit operating in another industryCommonality: Skill or competency that when shared by two or more business units allows them to operate more effectively and create more value for customers.Transferring CompetenciesIncrease profitability when they:lower the cost structure of one or more of a diversified company’s business units.enable one or more of its business units to better differentiate their products.Distinctive competency being transferred must have real strategic value.Competencies should involve value-chain activities to increase profitability.Leveraging CompetenciesTaking a distinctive competency developed by a business unit in one industry and using it to create a new business unit in a different industryBasis of the modelCompany’s competitive advantage in one industry being applied to create a differentiationCost-based