简洁蓝色模板.pptxVIP

会计学 1 简洁蓝色模板 2 Brands are critical assets to a company Brand Value in Billions Coca-Cola 70 Microsoft 64 IBM 51 Disney 29 McDonalds 25 Ford 20 Apple 5 Amazon 3 Brands in many cases can represent on average 35% of a company’s market capitalization 50%+ Of Mkt. Cap Is your Digital Brand Protected? 第1页/共29页 3 Does the Government Care? 第2页/共29页 4 Growing complexity of domain name registrations drives customer towards outsourced services x 192 Registries Restricted 106 countries Unrestricted 86 countries 3 Commercial .com, .net, .org 4 Restricted .edu, .gov, .mil, int. 2 Unrestricted .info, .biz 5 Restrictedname, pro, aero, museum, coop Domain Names243 Country Code top level domains + Existing gTLD’s + New gTLD’s + Multilingual Brands + Services + Products + Divisions Corporate Digital Assets Registration Requirements, Language Barrier, Time Zones, Currencies, Renewal Dates MultiLingual gTLD 130 Languages Multilingual ccTLD130 Languages Domain Names Management Challenges 第3页/共29页 5 VeriSign Digital Brand Management Services BRANDS Protect and Promote In the Digital World 第4页/共29页 6 Breath of digital asset management services Industry expertise, enterprise customer support Financial strength and stability Market leader and Registry operator - VeriSign manages more than 80% of Fortune 1000 .com, .net and .org names - DBMS has ~200 clients of the Global 500 Global Reach Serious about Security - More than 5 billion DNS lookups per day Digital Brand Management Services Highlights….. 第5页/共29页 7 Best Practice….. Digital Brand Management Services 第6页/共29页 8 Best Practice  Strategy….. Risk tolerance ? Corporate Security? Copyright Piracy Protection? Intellectual Property Protection? E-Commerce Strategy? Brand Protection? On-line Partner Compliance? Unauthorized Distribution? Renewal Management ? Digital Brand Management Services 第7页/共29页 9 Best Practice  Research….. Global Search on Domains – gTLD