marketing_mix市场营销组合.ppt

Marketing Mix;The Marketing Process;Marketing Strategy;Marketing Mix;;Marketing Mix;Marketing Mix;Product;Marketing Mix;Marketing Mix;从“4P”到“4C”;Marketing Mix;服务营销组合（7Ps） ;Marketing Mix;Product;Product;产品属性;Product Attributes;Branding;Branding;Four criteria for picking a good brand name;Branding;;;Branding;Customer-based brand equity pyramid;;Branding;Brand Sponsor;;Corporate brand licensing: Coca-Cola partners with some 320 licensees to produce more than 10,000 products in 57 countries. Products range from fashion apparel to holiday decorations and even a Coca-Cola Babie doll.;licensing;比如“一汽