营销环境研究报告概述.pptxVIP

The MarketingEnvironment营销环境Objectives 目标Know the environmental forces that affect the company’s ability to serve its customers.Realize how changes in the demographic and economic environments affect marketing decisions. 描述影响公司顾客服务能力的环境因素解释人口统计环境和经济环境的变化如何影响营销决策Objectives 目标Identify the major trends in the firm’s natural and technological environments.Know the key changes in the political and cultural environments.Understand how companies can react to the marketing environment.确定公司自然环境的技术环境的主要变化趋势解释政治和文化环境中的关键变化因素讨论公司应该如何应对营销环境的变化Case Study 案例研究Volkswagen “Millennial fever” set the stage to b