品牌的意义和个性是什么.pptVIP

英扬?传奇 CCE * Consumer’s Attitude Researches show the majority of mothers are interested in product concept GZ: “helps stimulate appetite”; ”contains cod liver oil”; ”helps brain development” SZ: “contains many essential vitamins”; “contains cod liver oil”; “helps in strengthening bone issue” 第61页，共108页，编辑于2022年，星期三 英扬?传奇 CCE * The buying intention of product: GZ: 65.6%; SZ: 77.6% The perceived price: around RMB 62/per bottle Consumer’s Attitude 第62页，共108页，编辑于2022年，星期三 英扬?传奇 CCE * Geographical Target Area 1st target cities: SZ, GZ, then roll out to PRD 2nd target cities: SH and BJ (launche