整套教学课件《贸易商务英语》.ppt

B Listen to the second part of the interview and complete the flow chart. Planning launch stages of an advertising campaign Stage 1 Discussion with Talk about their and Develop a Stage 2 stage Observe the target audience, get to know them through Stage 3 Develop a Talk to your creative partners about Discuss the communication idea with your ……… Go back to your Stage 4 Make the Use to track how it is working. clients business objectives brands marketing strategy Research qualitative research creative brief idea generation client target audience communication campaign further research We use a or an before singular countable nouns. He works for an advertising agency. We use a or an to introduce new information. I saw a humorous advert on the way to work this morning. We often use a or an to refer to people’s jobs. She’s an architect. We use a before consonants. a commercial We use an before vowel sounds. an advert We use the when we think our listener will know what we are talking about. The International Advertising Festival will be held at Cannes as usual. We use the when it is clear from the context what particular person, thing or place is meant because it has been mentioned before. Let’s change the campaign. ‘zero article’ We do not use an article before: ? mass nouns used in general statements. Information is power. ? the names of many places and people. Japan, Phil Knight advert commercial strategy VIP hour USP (Unique Selling Point) MBA university European account employee endorsement a an commercial strategy VIP USP university European advert hour MBA account employee endorsement Put a or an before the A words in the box. A B Tick the correct sentences. Add the where necessary. 1 Knowledge of advertising code of practice is vital to those wishing to work in advertising industry. 2 We want to film a TV commercial in Kingdom of Saudi Arabia. 3 Wales, Scotland, England and Northern Ireland ma