整套教学课件《贸易商务英语》.ppt

B Listen to the second part of the interview and complete the flow chart. Planning launch stages of an advertising campaign Stage 1 Discussion with Talk about their and Develop a Stage 2 stage Observe the target audience, get to know them through Stage 3 Develop a Talk to your creative partners about Discuss the communication idea with your ……… Go back to your Stage 4 Make the Use to track how it is working. clients business objectives brands marketing strategy Research qualitative research creative brief idea generation client target audience communication campaign further rese