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- 2022-04-27 发布于四川
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高考真题分级阅读材料40篇 (七)
文章编号: 31
难度值:64.953;答案:__A_C_D_B__
Bad news sells. If it bleeds, it leads.No news is good news, and good news is no news.Those
are the classic rules for the evening broadcasts and the morning papers.But now that information is
being spread and monitored (监控) in different ways, researchers are discovering new rules. By
tracking people’s e-mails and online posts, scientists have found that good news can spread faster
andfartherthan disastersand sob stories.
“The ‘if it bleeds’rule works for mass media,” says Jonah Berger, a scholar at the University of
Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a
storywith your friends,you carea lot morehow theyreact.You don’twant them tothink ofyou asa
DebbieDowner.”
Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews,
face-to-face conversations—foundthat it tendedtobemorepositivethannegative (消极的),but that
didn’tnecessarily meanpeoplepreferredpositivenews.Waspositivenewssharedmore often simply
becausepeopleexperiencedmore goodthingsthan badthings?Totest for thatpossibility,Dr.Berger
looked at how people spread aparticular set ofnews stories:thousands of articles on TheNewYork
Times’website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of
his first findingswasthat articles in the science section were much more likely to make the list than
non-science articles.He foundthat science amazedTimes’readersandmadethem want to sharethis
positive feelingwith others.
Readers also tended to share articles that were exciting or funny, or that inspired negative
feelingslike anger or anxiety,butnot articlesthat left themmerely (仅仅) sad.Theyneededtobe
aroused (激发) one way or the other, and they preferred good news to bad. The more positive an
article, the more likely it was to be shared
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