粉笔公考APP用户满意度提升策略研究.docxVIP

凯里学院本科毕业论文（或设计） 目 录 TOC \o 1-3 \h \z \u 摘要： 4 关键词 4 Abstract: 5 Key words 5 前言 6 1概述 7 1.1粉笔公考APP简介 7 1.2满意度理论 7 2粉笔公考APP用户使用满意度情况调查 8 2.1问卷设计 8 2.2基本情况 8 2.3粉笔公考APP满意度调查 9 2.3.1产品质量分析 9 2.3.2产品价格分析 10 2.3.3产品服务分析 11 2.3.4用户预期分析 12 3粉笔公考APP存在的问题及原因分析 13 3.1面试课程满意度不高 13 3.2课堂与考生互动不够 13 3.3产品不具个体差异性 13 4提高粉笔公考APP用户满意度的策略研究 14 4.1提高产品质量 14 4.2优化产品价格 14 4.3保证服务品质 14 4.4增强用户预期 15 结语 16 参考文献 17 附录 18 粉笔公考APP用户满意度提升策略研究 摘要：随着我国大学生人数的增加，每年参加公务员考试的认识越来越多，很多刚毕业的学生不仅要找工作，同时还要准备参加相关的考试，在学习的时间上存在一定的冲突，因此，使得很多网络学习的APP逐渐成为了工资之外学习的一种方式，其中，粉笔公考APP利用其互联网线上上课的方式，吸引了大量的学生，但是随着其竞争者的增加，使得粉笔公考APP在用户的使用上，存在了一定的问题，因此，本文对粉笔公考APP用户满意度进行调查，结合当前公考学生的情况，提出几点对粉笔公考APP发展有提升的建议，希望对于粉笔公考APP提高用户的满意度，更好的发展粉笔公考APP起到一定的帮助作用。 关键词：粉笔公考APP；满意度；策略 Research on the strategy of improving user satisfaction of chalk public examination app Abstract: with the increase of the number of college students in China, more and more people are aware of taking the civil service examination every year. Many newly graduated students not only need to find a job, but also prepare to take the relevant examination. There is a certain conflict in the time of learning. Therefore, many online learning apps have gradually become a way of learning beyond salary. Among them, Chalk public examination app has attracted a large number of students by taking advantage of its online class. However, with the increase of its competitors, there are some problems in the use of chalk public examination app in users. Therefore, this paper investigates the user satisfaction of chalk public examination app and puts forward some suggestions to improve the development of chalk public examination app in combination with the current situation of public examination students, It is hoped that the chalk public examination app will improve user satisfaction and better develop the chalk public examination app. Key words: Chalk public examination app; Satisfaction; strategy