校园电子商务的分析与研究.doc

摘 要 PAGE PAGE 1 摘 要 近年来，国内外校园电子商务得到了迅速发展。国外高校依托本国比较完善的商业服务体系和信用支付机制开展了校园网上购物、支付等各种商业服务，这些服务为其学校师生员工的工作生活带来了便利。在我国，高校实施电子商务系统相对较晚且处于起步阶段，部分涉足校园电子商务的高校对建立校园电子商务的方式方法也各有差异。因此，分析探讨校园电子商务并建立适合校园特色的电子商务系统是目前研究国内校园电子商务发展的核心问题之一。 本文首先介绍了课题的研究背景，意义和校园电子商务的国内外研究现状。其次从校园电子商务特点入手，分析一般电子商务特点，给出了一般电子商务几种常见模式，通过对校园电子商务与一般企业电子商务的综合比较分析，指出了校园电子商务的特点和优势。然后通过对目前校园电子商务在高校发展的现状分析，提出了现有环境下校园电子商务发展中存在的问题。随后，分析了校园电子商务发展的影响因素，提出了发展校园电子商务的对策建议。最后，文章结合前三部分的综合分析，提出了校园电子商务的解决方案——基于校园网络环境下的DCSM系统。 关键词：校园电子商务; 电子商务模型，对策建议;DCSM系统 Abstract 2 Campus E-commerce Analysis and Research Abstract In recent years，the campus e-commerce has been growing rapidly both at home and abroad.Relying on their own perfect service system for commerce and creditpayment mechanisms，foreign colleges and universities have been developing campus shopping，payment and other commercial services online，which has made the life of its staff and students easier.In our country，colleges and universities implementing e-commerce systems is relatively late and is still in its infancy.The ways and means of some colleges and universities involved in the campus e-commerce vary greatly. Therefore，the analysis and setting up e-commerce systems with campus characteristics is one of the core issues of the study of the domestic development of campus e-commerce. First this paper tells us Research background meaning and campus e-commerce Research status. Secondly，starting from the characteristics of the campus e-commerce，it analyzes the features and gives several common patterns of general e-commerce.By the comparative analysis between campus e-commerce and general business e-commerce，it points out the features and advantages of the campus e-commerce.Then on the current development of the university campus in the status of e-commerce analysis, it puts forward the existing campus environment problems in development of electronic commerce. Subsequently, the article on the development of the campus e-influencing factors were analyzed, and it p