科特勒市场营销学第17版英文版题库答案chapter6.pdfVIP

Principles of Marketing, 17e (Kotler/Armstrong) Chapter 6 Business Markets and Business Buyer Behavior 1) The decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands is known as ________. A) situational analysis B) business buying process C) business diversification D) business process automation E) lateral expansion Answer: B Skill: Concept Objective: LO 6.1: Define the business market and explain how business markets differ from consu