商务英语-试讲.ppt

Marketing: An Overview Revision Basic forms of business: Sole proprietorship Partnership Corporation Marketing: An Overview Origin of marketing Functions of marketing Marketing mix(4P:product,price,promotion,place) Marketing segmentation (geographic variables, demographic variables, psychographic variables, product-use variables) Marketing environment Origin of Marketing Selling era (economic reform) Essence of marketing: reform deepened and economy grew,satisfied the customers, neither producing nor selling CRM(customer relationship management) Functions of Marketing Marketing rese