MBA电子商务课件资料.pptVIP

* ISY00740 E-Business for Managers “Topic 1- E-business Basics” Jun XU Southern Cross Business School Southern Cross University Thanks for your coming Good Day, Mate 第一页，共三十五页。 * Learning Objectives Define e-business and identify different types of e-business, different e-business business models, and components of e-business. Discuss benefits and limitations of e-business Discuss the development of e-business in relation to changes in the business environment. Discuss the impact of e-business on competition Discuss the impact of e-business on industry structure Evaluate the likely impact of e-business on an industry 第二页，共三十五页。 * Introduce E-Commerce/E-Business “Few concepts have revolutionized business more profoundly than e-commerce. E-commerce is changing the shape of competition, the speed of action, and the streamlining of interactions, products, and payments from customers to companies and from companies to suppliers.” (kalakota Whinston 1997) 第三页，共三十五页。 * Background The Internet has emerged as a major, perhaps eventually the major, worldwide distribution channel for goods, services, managerial and professional jobs This is profoundly changing economics, markets and industry structure, products and services and their flow, consumer segmentation, consumer values, consumer behavior, jobs, and labor markets The impact may be even greater on societies and politics, and on the way we see the world and ourselves in it The internet has rewritten the rules for business and transformed many industries, e.g., book, travel, music, accommodation, internet phone, real estate…. 第四页，共三十五页。 * EC Development From EFT (for large firms) to EDI (need private networks) to Web-based EDI, Extranet, Intranet, Electronic Marketplace, …..EC is getting more and more popular and expand rapidly… Why? As a result of the rapid development of internet technologies and the increase in competition and other business pressures. 第五页，共三十五页。 * Global Online Population-Dec 201