大二下产开by james and paul复习部分topic3an overview of new product development9.pdfVIP

Topic 3 An overview of New Product Development 1.What is New Product Development?(NPD) ✓ “For many people, new products are the outputs of the innovation process, where the new product development process is a subprocess （子过程）of innovation.” ✓ “Managing innovation concerns the conditions that have to be in place to ensure that the organization as a whole is given the opportunity to develop new products.” 管理创新的条件是保证组织有机会开发新 ✓ “the actual development of new products is the process of transforming business opportunities （商机）into tangible produc