大二下产开by james and paul复习部分topic3an overview of new product development9.pdfVIP

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  • 2022-05-26 发布于北京
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大二下产开by james and paul复习部分topic3an overview of new product development9.pdf

Topic 3 An overview of New Product Development 1.What is New Product Development?(NPD) ✓ “For many people, new products are the outputs of the innovation process, where the new product development process is a subprocess (子过程)of innovation.” ✓ “Managing innovation concerns the conditions that have to be in place to ensure that the organization as a whole is given the opportunity to develop new products.” 管理创新的条件是保证组织有机会开发新 ✓ “the actual development of new products is the process of transforming business opportunities (商机)into tangible produc

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