“怪诞少女”品牌形象设计研究.docxVIP

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) “怪诞少女”品牌形象设计研究 摘 要 网络时代,人人都能成为传媒出口,每个人也都可以成为知识的制造者和传播者,人们也都可以作为主体,去抒发自我意识,宣传自身行为,从而达到一种认同感、归属感,吸引粉丝群体,从而产生IP效应,而企业则能够通过IP效应产生品牌IP,以此实现企业的统筹发展。在信息云集的今天,人们每时每刻都在主动地或被动地接触着各色各样的国际名牌,品牌文化早已深深包围着人们的日常生活。这使品牌价值的创造上升到了对人们情感的驱动,它不仅是简单的形象认识和价值驱动,而且是给品牌价值添加情感的因子,使品牌对价值形成了强烈的情感影响力,从而产生忠诚度。因此品牌价值个性也就变得格外地重要,而事实上品牌个性也是对一个企业最有意义的内容,企业只要树立起了个性,才能引起消费者的注意和兴趣。 本文旨在透过个人品牌形象设计,对品牌进行深入地探究,在此过程中,不仅要探讨设计的视觉表达层面,更要对IP的深层思考与故事化。 关键词:品牌形象;个人 IP;“怪诞”风格 Abstract In the Internet age, everyone can become the outlet of the media, everyone can also become the producer and disseminator of knowledge, and people can also act as the main body to express their self-consciousness and propagandize their own behavior, thus achieving a sense of identity and belonging, attract the fan community, thus producing Ip effect, and enterprises can produce brand IP through Ip effect, in order to achieve the overall development of enterprises. In today’s information-intensive, people are every moment in the active or passive contact with a variety of international brands, brand culture has been deeply surrounded by people’s daily life. This makes the creation of brand value rise to the driving force of people’s emotion. It is not only a simple image recognition and value driving, but also a factor of adding emotion to brand value, making the brand form a strong emotional influence on value, and that creates loyalty. Therefore the brand value individuality also becomes particularly important, and in fact the brand individuality is also the most meaningful content to an enterprise, as long as the enterprise has established the individuality, can cause the consumer’s attention and the interest. This topic is through the personal brand image design to carry on the thorough exploration to the brand, in this process, discusses the design not only the visual performance layer, as well as the depth ponder as well as the IP story.

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