分析成果2021-及课件week1.pptxVIP

Marketing Research: Overview;Agenda; e;Who is Dr. Contractor;Who is Dr. Contractor; e Introduction;Course Syllabus;Teams;10 Minutes Break;Marketing Research;Marketing Research;Marketing Research Myth;Marketing Research Myths #1;Myth 1: Marketing research is conducted only for big decisions.;Marketing Research Myths #2;Myth 2: Survey Myopia Myth.;Marketing Research Myths #3;Myth 3: Big Bucks Myth.;Marketing Research Myths #4;Myth 4: Sophisticated Research Myth.;Marketing Research Myths #5;Myth 5: Most Marketing Research is Not Read Myth.;Marketing Research Process;Marketing Research