IBM全方位的分析和研究.pptVIP

SEC China010821BJ-IBM Unit of measure * Footnote Source: Source CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. SEC China010821BJ-IBM Unit of measure * Footnote Source: Source SEC China010821BJ-IBM CONFIDENTIAL PC Competitor Analysis: IBM SAMSUNG ELECTRONICS CHINA (SEC China) This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. Aug, 2001 SEC China010821BJ-IBM OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on Marketing, advertising and promotion Distribution (channel and sales force) Organization structure Ownership structure Sales Profit 2. Strategy 3. Product/market Mission Vision Corporate strategy Market position Key product offerings Key customers Pricing 1. Background information Location Managementteam Starting year Number of employees Era analysis * SEC China010821BJ-IBM BACKGROUND INFORMATION 1. Background information Location Managementteam Starting year Number of employees Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on Marketing, advertising and promotion Distribution (channel and sales force) Organization structure Ownership structure Sales Profit 2. Strategy 3. Product/market Mission Vision Corporate strategy Market position Key product offerings Key customers Pricing * SEC China010821BJ-IBM IBM HAS GRADUALLY EXPAND