ONLY服装品牌调研.docxVIP

目录 一、品牌文化特性 1.公司经营历 史····························· ······4 2.经营特 色····························· ··········4 3.品牌价 值····························· ··········5 4.销售特 色····························· ··········5 二、消费人 群····························· ·········6 三、总体印 象····························· ·········6 2/18 四、产品陈列与配饰道具造型 1.主题展示 区····························· ········7 2.货物分区陈 列····························· ······7 3.货架及衣 架····························· ········8 4.道具、饰品陈 列····························· 8 5.灯光和地 板····························· ········9 五、竞争品牌优势对照 1.品牌文化和产品设计对 比····················