XX手机的市场营销策略分析.docVIP

XX 的市场营销策略分析 姓 名： xx 学 院：xxxx 专 业：电子商务 班 级： 指 导 教 师： xx 摘 要 近年来，随着智能 的兴起，全球 市场发展势态良好，与之而来的竞争也日趋激烈。调查显示，2021年一季度中国 出货量达到1亿七千多台，而去年全年仅出货3亿多台，中国 市场销量同比增长7.2%，截至目前，中国 用户总数已达10.3718亿户。而在众多国产 中，XX 无疑最引人注目，它是XX公司研发的一系列高性能发烧级 智能 。最新款XXM3和红米note已发布，主要针对 发烧友，采用线上销售模式，是世界上配置堪比苹果的2021 元内的智能 ，成为当今国内单款最热门的高端智能 。本文首先对XX 进行简要介绍，其次对其进行SWOT分析，最后进一步分析XX 目前采用的市场营销策略，同时找出其在营销过程中存在的问题，并一一提出相应的解决办法，以期能使其继续保持发展势头，同时为其他国产 的发展提供借鉴依据。 关键词：SWOT分析；市场营销；价格策略；饥饿营销 Abstract In recent years, with the development of intelligent mobile phone, development of the global mobile phone market situation is good, and the competition is fierce day by day. Survey, in 2021 one quarter of Chinese mobile phone shipments reached About one trillion and seventy million Taiwan, and last year only shipped 3 million, sales China mobile phone market grew 7.2%, up to now, Chinese mobile phone users has reached a total of 1037180000 households. In many domestic mobile phone, mobile phone is undoubtedly the most attract sb.s attention, it is a series of high performance have a fever class intelligent mobile phone millet company research and development. The latest M3 note has released millet and rice, mainly for mobile phone fancier, using the online sales model, the intelligent mobile phone is 2021 yuan of the world within the configuration as apple, become the single most popular domestic high-end intelligent mobile phone. This paper first carries on the brief introduction to the millet mobile phone, then the SWOT analysis, further analysis on the marketing strategies of millet mobile phone that uses at present, at the same time, find out the problems in the marketing process, and one one corresponding solutions, in order to allow it to continue to maintain the momentum of development, at the same time for the development of other domestic mobile phone provides the reference. Keywords: SWOT analysis; marketing; price strategy; hunger marketing 目 录