【商家】快速消费品处排面陈列指导原则(P42).ppt

Consumer Goods Implementation Guideline (Soft drink Alcohol) 快速消费品处排面陈列指导原则 (饮料酒精部门);OBJECTIVE: 目的：The implementation of the beverage dept should respect the direction given by SDD. 饮料部门的排面陈列须遵守SDD的指导原则 HOW?: 方式？： - Apply to all your department the families sequences defined by SDD. 适用于部门中SDD所定义的系列分类 - Optimize your linear repartition to promote your sales profits. 优化排面，以推动销售量和利润 ;1.The configuration of the group family 1.大分类的结构 customer flow 消费者流向 family allocation 中分类分配 average linear meter 平均地面线;10 - BEVERAGE;100 Carbonated Drink Average Linear:8 ele