工业发展分析宣传模板.pptVIP

Anyone notice my mistake? Hands? Only 5 keywords that converted above 10% had more than 20 visits, so I reduced the visit number to 5. This gives 36 key phrases, currently not being paid for, that can be put into Google Adwords and should by rights convert at around 10%. Only 618 visits here. But imagine the conversions if you could drive 6000 visits from those 36 keywords. Notice engagement is very high. Page views per session is high. Time on site is high. This is high value traffic. * Segmentation – Not all traffic is created equal! There is no such thing as an average visitor as I think I’ve proved by showing you the filters. Engaged segment in Google (more than 10 page views and more than 5 minutes on site). As you can see engaged visits make up the lions share of conversions so attracting more of these people makes sense and knowing where they come from (or where they don’t) is key to this. By then looking at the simple traffic acquisition report keywords in Google you can see the keywords and as before start using them to attract the right traffic. * Add to Cart, Add to Shopping Cart, Add Item(s) to Cart, Add to Basket, ?Buy, ?Buy Now, Add to Bag, ?Add to Shopping Bag, ? Add Item(s) to Bag,? ?Add to My Bag, Add to My Brown Bag! Testing tips – Calls to action Who does this? ? - The point test what works. Myriads of colors, myriads of texts, some with Icons some not. How to measure? Click through rates of different versions. Client – Teliasonera – grey buttons that looked smart when changed to green made a huge improvement in CTR and bottom line conversion ? ? * What do I do next? Is it going to take forever to buy? The first is fastest The second is more reassuring The third has everything but takes longer. All three are helping me make a decision to some respect. * conversion rate marketing How much is it worth to you? eCommerce Site Conversion Rate (%) Schwans 52.50 ProFlowers 27.30 Quixtar 22.40 B 21.80 Office Depot 21.10