京东presrntation展示模板英文版.pptxVIP

The marketing strategies adopted by JD in the digital environment;;Company Profile;JD.COM (founded by Liu Qiangdong in 1998) is the largest self-operated e-commerce enterprise in China. As a professional integrated online shopping mall, it sells over tens of thousands of brands, 40.2 million kinds of goods and 31.5 million kinds of SKU high-quality goods, Including home appliances, mobile phones, computers, mothers and children, clothing and other 13 categories. Adhering to the concept of customer first, the goods sold in JD.COM are genuine licensed goods, guaranteed nationwide and invoiced by machine.;;Marketing Strategies Analysis;;More than 100,000 species;The distribution efficiency is extremely high and the user experience is excellent.;;User Policy;Demand;Age;Occupation;Communication;Sales promotion;Appraise;The price of platform products lacks advantages.;;JD Express logistics delivery services are mainly divided into four patterns: One is FBP patterns.(JD is fully responsible for purchasing and selling) Two is LBP patterns.(Goods do not need to be stored.They are shipped to JD Sorting Center by third party seller and JD invoice after the user places an order. Three is SOPL.(Goods do not need to be stored.They are shipped to JD Sorting Center by third party seller after the user places an order,but they are invoiced by the merchant. ) Four is SOP.(The merchant delivers goods directly to the consumer and invoice. );Direct mining at source and strengthening quality control;Summary;Summary;THANK YOU