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选择广告公司所涉及的因素
?Good evening, everyone. It is my honor to be here to give a presentation to all of you. The topic of my presentation is the factors involved in selecting an advertising agency and it will be divided into three parts. First,I’ll introduce the background.Then,I’ll talk about the factors.And lastly,I’ll make a brief summary.Also,there will be a Q A section and I am pleased to answer any questions you may have so please save your questions till the end of the presentation.
Right,let’s start with the background first.With the development of mobile Internet, the competition between industries is becoming more and more fierce. If only rely on the strength of the enterprise itself to carry out advertising operations, then the enterprise is easy to be distracted and accelerate the speed of elimination. In order to change this situation, many enterprises will choose to hire external advertising agencies, hoping to create their own brilliant road with their professional skills and experience.
Then comes the second part, which factors should be considered when deciding to hire an advertising agency.
The most important is Overall scope of the Organization:
In most cases, the bigger the organization, the better the quality of service it provides. When an advertising agency operates on a larger scale, it is clear that it can afford to hire a large number of advertising professionals. In addition, smaller institutions do not have the skills to provide a wide range of services.
The second important is Number of clients of the agency:
Most travel agencies have their own websites or brochures. You must log on to their website and look at the existing customers the agent is working with before hiring them to do their job. As a small tip, if the agency has a client who deals in the same line of products as your company, it is recommended to avoid the agency in order to avoid duplication of work and the exchange of important business information with competitors.
The lesser
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