考文垂大学商科课程企业财务战略第三讲.ppt

M15EFA CFS;LEARNING OUTCOMES;“The ‘strategic environment’ of a company is crucial in determining its ultimate survival and success” (Grundy, 1998, p30) How? ?Analyse and understand the environment in which it operates. ? 1.? Macro environment ) External 2.? Competitive environment ) External 3.? Internal environment of the firm itself;Assess the nature of the (macro) environment Is it: Simple/stable: emphasis may be on maintaining/ improving existing strategy ? Why? Future is more predictable Complex/turbulent: emphasis may be on trying to detect change as early as possible Wh