考文垂大学商科课程企业财务战略第五讲.ppt

M15EFACFS;SESSION OBJECTIVES;Exhibit 2.1 (JSW, 2005, PG 64);Understanding of the competitive environment is vital for a firm. Hence how do identify this?? ? Use market analysis: Carefully define the market (not the firm) Ask about market structure, e.g.: ?? Does it consist of many small suppliers/ customers? ? Is it dominated by a few large firms? ;Also, how can a firm analyse the competition: Use competitor analysis: Identify major competitors Identify strengths and weaknesses (SWOT) in their: ? -??????? Products -??????? Objectives -??????? Strategies -??????? Technologies;Definitio