中泰医疗旅游现状对比研究--以海南和曼谷为例.docxVIP

目 录 摘要: I TOC \o 1-3 \h \u 关键词： I 引言 1 1.概述 1 1.1医疗旅游的概念 1 1.2医疗旅游的特点 1 2中国医疗旅游发展现状 1 2.1中国医疗旅游起源与发展 1 2.2国内外研究现状 2 2.3海南医疗旅游SWOT分析 2 2.3.1优势 2 2.3.2劣势 3 2.3.3机遇 4 2.3.4风险 5 3泰国医疗旅游发展现状 5 3.1泰国医疗旅游起源与发展 5 3.2曼谷医疗旅游SWOT分析 6 3.2.1优势 6 3.2.2劣势 7 3.2.3机遇 7 3.2.4风险 8 4中泰医疗旅游对比研究 8 4.1地理位置 8 4.2历史 8 4.3医疗旅游资源 9 4.4医疗旅游服务 9 4.5医疗旅游商品化进程 9 4.6医疗旅游消费者 9 4.7医疗旅游政策 10 5对中国海南医疗旅游发展的建议 10 5.1完善配套设施 10 5.2加强国内合作 10 5.3努力提高人才的培养 10 5.4积极借鉴国外优秀经验 10 5.5创新海南本土医疗产品 11 5.6加强宣传营销 11 5.7完善法律监管体系 11 参考文献： 11 PAGE PAGE I 中泰医疗旅游现状对比研究--以海南和曼谷为例 摘 要：医疗旅游作为一类独特的度假旅游方式，集休闲，康养，保健于一体，因医疗项目与旅游体验的有机结合，使得越来越多的游客选择医疗旅游。医疗旅游所带来的高收益，也受到各界关注。随着旅游业的发展，医疗旅游成为旅游市场新的利基点，医疗旅游的市场占比越来越大，所带来的收益也越来越高。虽然医疗旅游目前在中国处于起步阶段，但是中国有良好的政策扶持，特别是在海南，中国首个医疗旅游先行区就在海南博鳌设立，这也为以后设立先行区奠定了基础。本文首先从医疗旅游的概念和特点进行了论述，其次对中泰医疗旅游现状进行描述，阐述了两国目前医疗旅游的现状，通过海南与曼谷医疗旅游现状的分析，揭示了我国医疗旅游存在的问题，并对我国海南提出关于医疗旅游的建议。 关键词：医疗旅游;现状;研究 The Comparative Research on The Status quo of Medical Tourism in China and Thailand-- A Case Study of Hainan and Bangkok Abstract: Medical tourism, as a unique type of vacation tourism, integrates leisure, health care and health care. More and more tourists choose medical tourism because of the enjoyment brought by medical treatment. The high income brought by medical tourism is also concerned by all walks of life. With the development of tourism industry, medical tourism has become a new profit base, and the market share of medical tourism is getting larger and larger, and the benefits it brings are also getting higher and higher. Although medical tourism is still in its infancy in China, China has good policy support, especially in Hainan, where the first medical tourism pilot zone was established in Biao, Hainan, which lays a foundation for the establishment of the pilot zone in the future. This article first has carried on the elaboration from the concept and characteristics of medical tourism, second is de