应用策略管理4课件.pptxVIP

;What is a Market?;Who are your competitors?;;Industry Concentration;Western Economies – high industry concentration levels;Industry/Product Life Cycle;Sales, cashflow and profits over the industry life-cycle;Fragmented - many suppliers No Brand LoyaltyPoor Quality - High Risk Changing Production TechniquesHigh Prices - high profits as volume growthCash required for growth. UndercapacityMergers and Failures. Recession ResistantHigh Advertising Some overcapacity Lower (relative) pricesand profitability FEW LARGE competitorsProduct standardisation Service importantAdvertising less imp