新视野商务综合教程3_U1课件.pptx

Unit 1Trade Fairs 广交会The Canton Fair Launched in the spring of 1957, the China Import and Export Fair, popularly known as the Canton Fair, is the earliest comprehensive international trade expo(贸易博览会) held in China. It is held every spring and autumn in Guangzhou, Guangdong Province. Hailed as a barometer(晴雨表) of China’s foreign trade, the fair serves as a symbol of China’s opening up. In 2020, the 127th Canton Fair was for the first time held online. Over 26,000 domestic and overseas enterprises exhibited their products and buyers from a record 217 countries and regions registered for the fair. Trade fairs help businesses to market their brands, products, and services. What do you learn about “The Canton Fair” from the reading material? Do you know other trade fairs? Unit 1 Trade Fairs Unit Overview By studying this unit, you are expected to: learn about the advantages and disadvantages of attending trade fairs; know how to engage with prospects in trade fairs through Trade Show Samurai and Trade Show Ninja; learn how to get customer information through lead cards; know how to write a follow-up letter after trade fairs. Unit 1 Trade Fairs Contents Lead-in Reading A Reading B Listening Communication Project Writing Moral Reflections Every year, many world-renowned trade fairs are held in China. Can you name one held in your region? Have you heard about the trade fairs listed below? Put their names into Chinese. Task 1 Unit 1 Trade Fairs 中国义乌国际小商品博览会(义博会) 中国进出口商品交易会（广交会） 中国华东进出口商品交易会（华交会） 中国国际家具展览会 中国国际高新技术成果交易会（高交会） 中国(深圳)国际文化产业博览交易会 (文博会) 香港国际工业出品展销会（工展会） Unit 1 Trade Fairs Trade show giveaways are inexpensive branded gifts that help businesses to market their brands, products and services. Below are different types of giveaways. Write their names in brackets. Work in pairs. Choose one that you consider most proper (if you are an exhibitor) and one most attractive (if you are a visitor) and explain your reason to y