全球营销学chglobalmarketentrystategies学习.pptxVIP

Global market entry mode options:;Which strategy should be used?;Exporting ;“猪驮式”出口(Piggy Back Exporting) ;Licensing许可经营;Advantages to Licensing;Disadvantages to Licensing;Advices in licensing agreements:;Franchising特许经营;Characteristic of Franchising;;美国喜达屋酒店及度假国际集团的国际营销模式——管理输出;中工国际（工程承包）;广西来宾电厂BOT项目;Foreign Direct Investment对外直接投资;Joint Ventures合资企业;Joint Ventures;Wholly Owned enterprise 独资企业;Global Strategic Partnerships;Global Strategic Partnerships;Three characteristics of Global Strategic Partnerships;Three characteristics of Global Strategic Partnerships;Forms of strategic alliance