论在校大学生旅游行为特征—以内蒙古师范大学为例.docxVIP

PAGE 16 论在校大学生旅游行为特征——以内蒙古师范大学为例 ［摘要］随着旅游业和旅游产品的发展和开发，对旅游市场进行细分时，需要加入大学生这一重要群体，保证旅游市场的细分能够满足消费者多样化的需求，大学生群体具备着很大的开发空间和发展前景。本文吸收和借鉴旅游消费者行为的一些理论，以内蒙古师范大学为例，以问卷调查的方式对大学生的相关了解和相关信息进行收集，以问卷调查的结果为主要的研究基础，针对在校大学生进行旅游的相关行为特征进行明确，明确大学生群体进行旅游过程中的态度动机等各方面的因素，通过深入的了解和研究，明确了对在校大学生进行旅游行为的相关影响因素，总结并归纳了在校大学生进行旅游的基本特征，并以此为基础，提出了针对旅游市场的相关体制，进行完善的对策。 ［关键词］大学生 旅游行为 特征 对策 On the Characteristics of Traveling Behavior of College Students-- Taking Inner Mongolia Normal University as an Example ABSTRACT:With the development and development of tourism and tourism products, college students, an important group, should be included in the segmentation of the tourism market to ensure that the segmentation of the tourism market can meet the diversified needs of consumers. College students have a great development space and prospects.In this paper, some theories of tourism consumer behavior are absorbed and used for reference. Taking Inner Mongolia Normal University as an example, relevant understanding and information of college students are collected by means of questionnaire survey. Based on the results of questionnaire survey, relevant behavioral characteristics of college students traveling are clarified.Clear attitude in the process of college students in tourism motivation and so on various aspects of factors, through understanding and research, has been clear about the tourism behavior of college students related influencing factors, summarizes and induces the basic features of college students in tourism, and on this basis, put forward the relevant system for tourism market, to improve the countermeasures. Key Words: College Students,Travel Behavior, Features, Measures 目 录 TOC \o 1-3 \h \z \u 第1章引言 1 1.1 研究背景 1 1.2 研究目的和意义 1 1.2.1 研究目的 1 1.2.2 研究意义 1 1.3 研究内容和方法 2 1.3.1 研究内容 2 1.3.2 本文采取的主要研究方法 2 第2章大学生旅游行为影响因素分析 3 2.1 大学生旅游行为内部影响因素 3 2.1.1 旅游动机 3 2.1.2 旅游需要 3 2.1.3 消费者持有的旅游态度 3 2.1.4 消费者本身的旅游感知 3 2.2 大学生旅游行为外部影响因素 4 2.2.1 社会环境 4