华为手机出口现状及问题.docxVIP

PAGE PAGE 7 华为手机出口现状及问题 摘 要 近几年来，国内手机行业高速发展，智能手机行业竞争日益激烈。作为中国最具影响力的高科技企业之一，华 为技术有限公司(以下简称华为)通过不懈努力，在全球电信和通信技术领域占据领先地位，是全球智能手机市场中举足轻重的国产手机品牌。截至2021年华为手机在全世界的存量用户超过7亿。本文首先将从贸易规模，出口贸易方式，出口市场，出口价位四个方面来分析华为手机的出口现状，并结合当前国际形势，针对华为手机的出口现状进行SWOT分析。其次在了解华为手机出口现状的基础上，分析华为手机在国际手机市场上遇到的问题及其原因。最 后，本文主要是针对如何进行合理布局海外市场，开发新市场；提高研发能力，增强创新能力；加强品牌建设，提升品牌形象；扩大销售渠道，四个方面提出解决华为手机出口所面临问题的对策，以提高华为手机的出口竞争力， 进一步提高华为手机在国际手机市场的所占份额，并为其他国产手机品牌甚至是其他行业的出口贸易提供参考方 案。 关键词：华为；出口贸易；手机 Current Status and Problems of Huawei Mobile Phone Exports Abstract In recent years, the domestic mobile phone industry has developed rapidly, and competition in the smart phone industry has become increasingly fierce. As one of Chinas most influential high- tech companies, Huawei Technologies Co., Ltd. (hereinafter referred to as Huawei) has taken a leading position in the global telecommunications and communication technology fields through unremitting efforts, and is a pivotal domestic mobile phone brand in the global smart phone market. As of 2021, Huaweis mobile phone users worldwide have exceeded 700 million. This article first analyzes the export status of Huawei mobile phones from the four aspects of trade scale, export trade methods, export markets, and export prices, and combines the current international situation to conduct a SWOT analysis of the export status of Huawei mobile phones. Secondly, on the basis of understanding the status quo of Huaweis mobile phone exports, analyze the problems and causes of Huaweis mobile phones in the international mobile phone market. Finally, this article focuses on how to rationally deploy overseas markets and develop new markets; improve research and development capabilities, enhance innovation capabilities; strengthen brand building, enhance brand image; expand sales channels, and propose solutions to the problems faced by Huaweis mobile phone exports in four aspects. , In order to improve the export competitiveness of Huawei mobile phones, further increase the share of