商务英语写作概述.pptxVIP

2022-9-2 1 Text Book 商务英语写作(修订版) BUSINESS ENGLISH WRITING 胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8 第1页/共95页 2022-9-2 2 Contents 1 An Overview of Business Writing 2 Structure and Style of Business Letters 3 Sales-related Inquiries and Replies 4 Orders and Confirmation Letters 5 Letters about Shipment 商务信函的结构与格式 商务写作概述 询盘与回复 订单与确认函 装运函 第2页/共95页 2022-9-2 3 6 Letters About Payment and Settlement of Accounts 7 Routine Claims and Adjustment 8 Persuasive Claims and Refusals 9 Sales Letters 10 Invitation and Thank-you Letters 付款与结帐函 日常投诉与理赔 邀请函与感谢信 销售函 说服性索赔与拒绝函 第3页/共95页 2022-9-2 4 11 Letters of Apology and Congratulation 12 Notice and Announcement 13 Memos and Minutes 14 Preparing resumes 15 Letters of Application 道歉信与祝贺信 通知与通告 备忘录与会议记录 准备简历 申请信 第4页/共95页 2022-9-2 5 16 Letters of Recommendation 17 Proposals 18 Organizing and Preparing Reports 19 Questionnaires 20 Business Agreements 意向书 商务协议 调查问卷 推荐信 报告 第5页/共95页 2022-9-2 6 BUSINESS WRITING商务英语写作 An Overview of Business Writing Unit 1 商务写作概述 第6页/共95页 2022-9-2 7 Why to improve writing skills？ The ability to write effectively is a valuable business asset. Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage 第7页/共95页 2022-9-2 8 Tasks of this chapter Ⅰ. Functions of Business Writing Ⅱ. Criteria for Effective Business Writing Ⅲ. Modern Changes Ⅳ. Basic Patterns of Writing 第8页/共95页 2022-9-2 9 Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader. 第9页/共95页 2022-9-2 10 I. Functions of Business Writing Business writing has three functions: To inform To influence To entertain 第10页/共95页 2022-9-2 11 To inform Messages to inform are used t