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;THE CONTENTS;An Overview of Business English;Why study business English?
Generally speaking, for efficient and effective communication in business practices.
In detail: it provides you with the skills to
write emails, produce reports, make presentations, negotiate with clients, participate in meetings and conferences, write letters and deal with clients on the telephone and in a face-to-face situation, etc.
;An Overview of Business Writing;Why the ability to write is a business asset?
A great deal of business is transacted in writing.
Effective business writers can use their skill to help increase their company’s sales and profits .
Proficiency in writing gives the person in business a personal advantage.
;2. What are the functions of business writing?
Business writing has three functions: to inform, to persuade and to entertain.
To inform: to convey the vast amount of information needed to complete the day-to-day operations of the business.;To persuade: to influence the reader’s attitudes and actions.
To entertain: to have an adequate knowledge of the English language and understanding of human nature, if possible, the emotions of the reader.;3. What are the business writing procedures?;4) Drafting
Start where you feel the most comfortable.
Don’t worry about possible mistakes
Focus on the ideas you want to present.
5) Revising
Check on the overall tone and format.
Ask for advice from colleagues.; Directions: Revising Box;4. Criteria for effective business writing-7 “C” ;13;3) Correctness 正确
Correct grammar, punctuation and spelling are basic requirements for business writing. Certainly, it means choosing the exact word, selecting the appropriate sentence structure, and creating careful paragraphs.
In addition, correctness means choosing the correct level of language and using accurate information and data.
;15;
Conciseness 简洁
To write in the fewest possible words without
sacrificing completeness and courtesy.
Conciseness wi
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