《外贸英语函电》.ppt

外贸英语函电Foreign Trade Correspondence;外贸英语函电学什么？;;;; OBJECTIVE Analyze and plan for a business writing taskChoose precise words to convey the correct meaningWrite clear and concise sentences and paragraphsIdentify and correct common errors found in sentence structuresMaster the natural written English;The most important objective of taking this course is  ***To cultivate the sense of doing business? learning the tone of writing? learning the format (letter, memo, e- mail), strategy, and word choice? learning the principles of writing? learning the skills of negotiation;In most cases, the business letter will be the first impression that you make on someone. For this reason it is important that you are diligent in your task of writing an effective business document. Even though business writing is possibly less formal than it once was. *** In a nutshell, business letter should communicate your ideas effectively, concisely and professionally. Most business letters and proposals are opportunities to influence decisions. Usually its a one-time opportunity. Thats why you should accept professional training!;Learning objectives: To enable students to master the principles of business letter writing; To become acquainted with the general layout of most business letters; To skillfully write structural parts of business English letters with proper styles; To be familiar with the procedures of foreign trade, parties and documents involved.;Unit 1 Business Letter Writing;The component part of a letterA letter consists of a number of parts, each of which is essential to the letter, or contributes in some way to its impact on the recipient. We may list them as follows :the letterhead/headingthe references the date the inside name and address the salutation??????? the subject heading/caption the opening paragraph the body of the letter????? the closing paragraph the complimentary close the signature the enclosures and copiesthe posts