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- 2022-10-15 发布于广东
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DIGITAL MARKETINGSTRATEGY, IMPLEMENTATION AND PRACTICESeventh EditionPart 3Digital marketing: implementation and practiceChapter 7Delivering the digital customer experienceChapter 7 Delivering the digital customer experienceMain topics:Planning web sitesInitiating digital experience projectDefining site or app requirementsDesigning the user experienceManaging and testing the conceptOnline retail merchandisingSite promotion and traffic buildingThe impact of service quality on e-loyaltyDelivering the digital customer experiencePlanning web sites, app design and redesign projectsMain development
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