化学工程基础课件-肥皂和香皂.pptVIP

（二）酸败 酸败的定义：指皂类放置中出现变味、黑点等现象。 产生酸败的主要原因和解决方法？ （三）白点、花纹 白点、花纹的定义：指皂体表面或内部出现的米粒大小白点或色度深浅不一的花纹的现象。 造成这种现象的主要原因? 解决方法? （四）砂粒感 砂粒感的定义：指触摸香皂皂体时感觉皂体不光滑细腻，有砂粒的感觉。 形成砂粒感的主要原因和解决方法？ Source: Chinese Fragrance and Cosmetics Association 1. Output of Soap MT 四、香皂发展概况和进展 2. Bar Soap In China Bar soap, traditional personal wash product, continues to increase by 3% annually in China . Bar soap is widely accepted in China because it is economical, convenient and habitual. In most cities, consumers use soap to wash hands and bodies. In some rural area, consumers use soap for other functions such as washing hair and faces. 四、香皂发展概况和进展 4. Bar Soap In China - Beauty and Health in 90s’ In 90s‘ , with the foreign brands coming into China, more Chinese consumers had more choices in soap selection. They increased the skin-care consciousness and started to realize soap bring to skin not only cleanliness but also beauty, health and more. 四、香皂发展概况和进展 4. Bar Soap In China - Beauty and Health in 90s’ Safeguard tells Chinese consumers prevention is the most important to skin health. “Protecting family health”is the biggest selling point. Its anti-bacterial formula helps to kill germs effectively. Safeguard - The No. 1 soap brand in China. (1) Health Care 四、香皂发展概况和进展 Safeguard RMB3.60/125g PG Claim: Effectively kills germ, Protection of family health Relaunch In 1999 New Package Colour Fragrance White Floral-Aldehydic Pink Floral-Aldehydic, with a little of floral accent, powdery background. New Pink Floral-fruity, pear accent. Green Floral-Fruity Yellow Lemon, Citrus 实例 4. Soaps In China - Beauty and Health in 90s’ (2) Beauty Care Unilever‘s Lux is the first brand which brought “Beauty” concept to China. Superstars are its brand spokesmen. Lux is more associated with luxury, high social image and soft caring feeling. Feminine Fragrance supports to the concept. 四、香皂发