麦肯锡 中国主题公园面临新时代（英）.pdfVIP

China is n。wthe sec。nd largest market for theme parks in the world, and this pace of growth is set to continue-even in the pandemic, the countrys attraction industry continued to evolve, expand, and hold its global position. Chinese consumers have embraced theme parks with enthusiasm, and operators are investing heavily with a raft of new attractions planned. The increased competition poses challenges, and opportunities, for operators to provide new product offerings that can enhance visitors on-site and off­ site experiences. This report examines such opportunities for both greenfie