南开大学市场营销英语（第二版）课件-week 7.pptVIP

Marketing communicationsPromotion (1) Echo Outline General introduction (6) Definition of promotion Purposes of promotion (4) Promotion strategy (5) General Introduction-1 Marketing communication is necessary to make customers aware of the existence of the product, help create its brand identity and persuade them to try it. General Introduction-2 No matter how good your product is, if people do not know it is good, then they will not buy it. No matter how good your promotion is, if your product is poor, then people will not continue to buy it. General Introduction-3 There are many potential