商务英语课件PPT (3).pdfVIP

商务英语 Business English Unit 1 Company Profile 1.3 Writing: Basic Knowledge of Business Writing Contents I. Functions of Business Writing II. Criteria for Effective Business Writing III. Structure of Business Letters IV. Styles of Business Letters V. Envelope Addressing VI. Practice I. Functions of Business Writing Inform Persuade II. Criteria for Effective Business Writing Six Cs 1. Courtesy Treating people with respect and friendly human concern. We-Attitude 1) Using You-attitude A large sale of our products will make our A good sale of the products will benefit company more profitable. you. We are in need of fund and you must pay… To maintain your excellent credit, please remit… We can not offer you any refund… You could obtain a refund if… Obviously you forget telling us the color… Please indicate your choice of color… I am happy to report… You will be happy to know… 1. Courtesy 2) Taking a positive tone • We cannot understand why you have had trouble with these articles. • We presume that there must be some reasons for you having trouble with these articles. (√) • We won’t be able to send you the brochure this month. • We will send you the brochure next month. (√) 2) Taking a positive tone a. State ideas using positive language • You neglect to indicate the specification. • Please send the complete specification. (√) b. Avoid using second person when stating negative ideas • You made numerous mistakes on this page. • This page contain numerous mistakes. (√) 2) Taking a positive tone c. Use passive voice to convey negative ideas • Mr. Smith completed the job two months behind the schedule. • The job was completed two months behind the schedule. (√) d. Use the subjunctive m