南开大学市场营销英语（第二版）课件-week 13.pptVIP

Place Echo Outline Introduction The exchange relationship system Getting the place right Marketing functions in the supply chain Introduction In the marketing mix, place is more than just a shop. It encompasses everything that marketers must get right so that the right goods get to the right customer, at the right time. This is a significant management challenge. The exchange relationship system Opportunities Exchange The exchange relationship system In a competitive environment, the customer can shop around. The tension between consumer