EPSON广告创意提案.pptxVIP

爱普生彩色激光打印机广告创意提案丰元信传播呈送2022年元月16日This proposal is legally privileged and contains confidential information intended only for Foreseen and Epson. All other recipients are prohibited from disclosing, copying, distributing, or taking any action in reliance of the contents. It is important to note that this proposal is proprietary to Foreseen. Should Epson decide not to use the service of Foreseen and as such must be treated in confidence. 前言 爱普生关于此方案提供了非常详细的简报，其中包括了市场分析产品定位目标消费群体等核心信息。 本方案依据爱普生简报中提出的核心信息，进行了小范围的调查，并作了部分深化分析，方案的重点为创意策略。小范围市场调研消费者调查为了更清晰的了解目前激光彩色打印机消费者的购买心里。我们专门组织了一次20人的小规模消费行为调查。