GMAT考试阅读试题(九)(9).pdfVIP

GMAT考试阅读试题(九)(9) The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Invest- ments in service，like those in production and distribution ， （5） must be balanced against other types of investments on the basis of direct，tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation