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Retail dollars account for 25% of GDP and is one of the largest industries, representing substantial dollars and significant opportunity for the firm In the past, Retail sales growth mirrored that of Total GDP, however in recent years, with consumer confidence at an all-time high and only slight signs of slowing, retail sales (and personal consumption expenditures) have outpaced total GDP While the pace of growth may eventually slow and it is true that some categories are retail are more susceptible than others, retail will continue to account for a significant portion of consumer spending an