广告数据分析公司eyeblaster的案例.pptxVIP

广告数据分析公司eyeblaster的案例会计学Pain Points第1页/共29页Overwhelming amount and variety of dataHard to draw quality conclusionsMulti-channel campaignsOffline vs onlineDigital channels (search , display, mobile)Ad serving platformsDisparate reporting systemsEyeblaster Analytics第2页/共29页Making data actionableMetrics for real business objectivesReliabilityTOP 10User interfaces of 2008Making Data Actionable第3页/共29页Campaign MonitorReport GeneratorOne-click ReportingCustom ReportBuilder ServicePlug-in for ExcelData Feeds Service第4页/共29页Metrics for Business ObjectivesDeliveryImpressionsClicksUniqueSite/Publisher